Mr Charles A. Castro is the Head of Quality Assurance and lecturer at ICD Business School. He lectures on a variety of topics related to marketing and business. Additionally, Mr Castro is attending a PhD course at the Technological University Dublin. He holds a Master of Science in Marketing from the University of Bari Aldo Moro in Italy (2020), a Master of Science in Human Resources Management from the University of Limerick in Ireland (2015) and a Bachelor of Science in Business Administration and Managerial Processes from the Newton Paiva University in Brazil (2013). He has been awarded important scholarships, such as the Irish Research Council Government of Ireland Postgraduate Scholarship (2021), TU Dublin Funding Programme for Graduate Research (2020), Scholarship by the Ministry of Foreign Affairs and International Cooperation of the Government of the Republic of Italy (2018), Scholarship by the Poggiolevante Collegio Universitario di Merito – IPE in Italy (2018) and Scholarship by Kemmy Business School – University of Limerick (2015). Mr Castro has gained significant experience in management and business, working for companies in Brazil, Italy and Ireland. His research areas of interest are: a) Marketing, Social Marketing, and Digital Marketing; b) People Management, Internationalisation of People, and Transcultural Human Resources Management.