Prof. Darach Turley began his academic career lecturing in the DIT. He later moved to DCU, Dublin City University. Most of his lecturing and research activity has been in the area of consumer behaviour, an area in which he has presented and published extensively both nationally and internationally. In 2011 he retired as Professor of Marketing at DCU. He currently serves as Director of Academic Affairs at ICD.
Subjects: Buyer Behaviour, Dissertation (Master Degrees)